Created in 2012

Design & Innovation

NORDWAYS® LAB is a research and design department that works with health and podiatry experts to design work footwear that works. Together, we reinvent work footwear for ultimate comfort, constantly pushing the boundaries of innovation and design. By merging scientific expertise and creativity, we produce cutting-edge design projects that meet and exceed all expectations.

Innovation is the interface between imagination and reality.

Through the design lab, we study and choose ways of improving our creations. We build our trend books by monitoring research and development technologies. We revisit innovation by taking a different approach to technology, for example by using parachute fabric or carbon fibre to manufacture our models. We draw inspiration from the latest advances in textiles and technology to create the footwear of tomorrow.

Making prototypes is the best way to take an idea out of someone's head and see what happens to it in the world.

Constantly on the lookout for the shoe of the future, at Nordways we launch production prototypes, all more innovative than the last. Our aim is to find new ways of developing our shoes.
Each model in our collection is designed from a drawing that has been digitised for use in technical production. At the Design Lab, we work on designing products that are ever more comfortable, more technical and more aesthetically pleasing, taking into account the expectations and requirements of each individual, so that we can constantly come up with the most innovative products that are ever more suited to the needs of each person.

FROM EXPERTISE TO PRACTICE

THE VALUE OF AN IDEA DEPENDS ON HOW IT IS USED.

To complete the innovation process, in our design lab, we take creation to the very end. For all our collections, we carry out wear tests to guarantee the best possible performance.

Product customisation

Our affiliation to the JLF Group in 2022 has enabled us to benefit from the Villebois-Lavalette production plant, the historic site of JLF Pro®. Thanks to the expertise of our operators, we benefit from one-of-a-kind know-how. This site now enables us to offer an extensive range of personalised footwear, in particular by integrating advanced branding and laser engraving techniques, guaranteeing ever more effective models.