Behind-the-scenes tour of the Nord'Ways photoshoot
- 15th February 2018
- 0 Comment (s)
Last November took place the brand's photoshoot. Our goal is to put the wearer of our shoes at the center of the goal. We have chosen to present the 4 ranges of Nord'Ways shoes in 4 different universes:
- Work shoes for service trades
- Kitchen safety shoes, for catering and community trades
- Industrial safety shoes for logistics, construction, etc.
- Work shoes for the health and medical professions
It is with the Ardèche photographer, Claude Fougeirol, best worker in France that we worked to present our different models to you.
The first day of shooting took place at Villa Margot in Romans. The Villa Margot is an old building from the 30s completely renovated which is today a restaurant and a privileged place for business seminars, working days etc ... The day of the shooting at Villa Margot was the first day of snow in the Drôme, luck for us, we were able to take some pictures under the snowflakes!
We thank Mr and Mrs Le Bozec managers of Villa Margot for their kindness and their welcome and for having done everything possible during this day, in order to help us to have the best possible result.
The second day took place 500 meters as the crow flies from the Nord'Ways offices at DPIA. Change of scenery, DPIA is a company manufacturing steel springs and leaves for heavy goods vehicles. In this place, as you can imagine, we shot the industry safety shoes! All our novelties have passed under Claude's lens and the result is amazing: Flames, steel, humor… HEAVY!
A big thank you to Mr. Careno and his teams for giving us access to all the production part.
Some extracts to make you wait!
The third and penultimate day of shooting took place at Les Chênes retirement home. Mr. Chalamet, director of the establishment kindly opened his doors to us to allow us to shoot our medical shoes!
Result of shoes worn in their "natural environment". We even had to shed a few pairs when we left and made some happy people. The little Nord'Ways mules have never been happier.
For the final day of shooting, we chose a special location: La Manufacture Aix et Terra in Saulce sur Rhône in the southern Drôme. In this establishment, culinary creations are made highlighting the artisanal recipes of Provence. Made with local, fresh and natural products from the best local know-how. On site, all Aix and Terra products are offered for sale. Thanks to the varied decors and the large bay window of the Manufacture, we took photos highlighting the Nord'Ways kitchen shoes in their element.
Sophie, Brice, Dan… have been worn and magnified by the Nord'Ways team (and yes we give of himself) and our models recruited for the occasion.
The results in pictures!
Thanks
Madame Huvet from the Molinel company for sending us kitchen clothes.
The “Les Classes laborieuses” shop in Valence for lending us nursing gowns and pants for the shoot at the Maison des Chênes.
Mr. Chalamet (Les Chênes retirement home).
Monsieur and Madame Alibert (Aix and Terra).
Mr. Careno (DPIA).
Monsieur and Madame Le Bozec (Villa Margot).
Our models for a day: Morgane, Charles and Barbara.
Joseph, Kimberly and Laurie from Nord'Ways for lending us their feet for some pictures.
And of course Mr. Fougeirol for his work, his good humor and his overflowing imagination.