Tips for optimizing your point of sale
- November 21, 2016
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The 4 tips from Nord'Ways to optimize your point of sale.
What could be better than a well-organized point of sale to increase sales? Nord'Ways gives you some tips to help you be even more efficient and set up a sustainable merchandising strategy!
The look, feel and experience that you are going to give to your customers must be attractive. Imagine that you are entering a store for the first time, it is this first visit that will seal your image in the mind of the visitor. The layout will allow you to stand out from the competition, create an atmosphere in your image, convey a message.
Here are the 4 tips for setting up your point of sale:
1 / The window must make you want to enter
We reveal the 3 fundamentals for a successful showcase:
In ONE: Take care of the lighting! It should be contrasting and direct from top to bottom to illuminate the places where you want the customer to look. Prefer flexible lighting so that you can do what you want and change when it suits you, Keep in mind that the light must indicate "the way".
In two: The arrangement of the products. First choose a specific theme and adapt your staging according to the theme. Keep in mind that it is important to maintain a good balance between decoration and featured products. Have the first thing you want to show at eye level.
In three: The renewal! Don't let your showcase collect dust, and offer a new showcase every 2 to 3 weeks!
2 / The interior in your image
Music, furniture, light, smell… When the customer enters your store, he must be able to find his own identity. The colors of the facade must be found in the store with a reference color. Your modular furniture adapts to the seasons to allow you to play with the space. Adapt the lights and have fun with the different luminosities: subdued, colored… The music you have chosen must be adapted to your image (you will not hear hard rock in a tea room). You can go even further and set up an odor diffuser: the smell of leather, the smell of new, the smell of cut grass… will give your point of sale even more personality.
3 / The customer journey like at IKEA
When we cross the threshold of a store, many of us repeat the same route: right - bottom - left. These are the figures: 70% of turnover is made for products placed in the first half of the store. Take advantage and do some tests! For example, place products that sell well at the back of the store to attract customers: animation, interior window, etc. For high-margin products, new collections, etc., place them at the entrance on the right. And finally, at checkout level, place so-called "compulsive shopping" products, accessories, low prices ...
4 / We take care of the layout and presentation of the products
The gold zone or rather the zone where the gaze stops first and the one at eye level, then the zone at hand height and finally the low zone. These 3 areas of product placement are to be kept in mind when doing your merchandising. Choose your displays wisely, they must make it possible to sublimate the product without stealing the limelight!
Take care of your presentation so that your store does not look like a simple storage area. The better the presentation of the products, the more they will make you want!